I was part of the Optimization team, creating end-to-end experiences from design to implementation, including A/B experiments. My goal was to improve the user experience to increase conversion and monetization. I also built internal tools for the team, such as a Figma plugin and a tool to generate A/B variants at scale.

I design visual proposals and complete systems for clients across different industries, from requirements gathering to final development handoff. I also build websites in Framer. I contributed as a developer on an iOS (Swift) project for a pharmacy (ISSEG) in León, Gto.

I led front-end development on a web project for an IoT company. I focused on refactoring and integrating an existing system, applying best practices to make it maintainable, scalable, and consistent. The tenure was short due to a city relocation and a growth opportunity.

I built web and mobile solutions for enterprise clients (Heineken, Toyota, and Orkos), delivering scalable applications with React, Next.js, Redux Toolkit, and TypeScript. I implemented Flutter apps with an offline-first approach, increasing engagement. I led UI systems and flows in Figma to ensure consistency and correct implementation. I integrated AWS services and CI/CD pipelines to reduce production incidents.

I focused on improving the UI/UX of an automotive tire maintenance system. I developed and maintained the web app using React, Redux Toolkit, and JavaScript, led the redesign in Figma to make the product more intuitive, and managed version control with Git and GitLab.

My first professional experience as an intern: I worked on web development and design using HTML, CSS, and JavaScript, plus a bit of PHP. I also supported design work in Figma and Photoshop. Most of the work involved WordPress and WooCommerce.